Number 1 Factor in Digital Marketing – Solid Brand Identity
Brand identity in simple terms helps to identify your brand and distinguish it from similar products and services sold elsewhere. Branding, in its most basic form, is simply a marketing strategy in which a firm creates a recognizable brand name, symbol or style that is easy to recognize as belonging to the business. Branding is extremely important because it helps to define your products and services to potential customers and will recognize what to look for from your business.
Branding can be used on any level of your business. It may appear in your business’s logo, marketing communications, signage and business cards. Branding also appears in a variety of promotional products such as key chains, pens, mugs, and magnets. Branding also comes into play in many promotional events.
One of the most important aspects of brand identity is consistency. Consistency means making your brand consistent in all areas of its use. Many people refer to this concept as ‘being on message.’ By being on message, you create a clear message for your potential customers. If you are able to consistently communicate your brand message through different mediums (such as print ads, brochures and promotional items), you have created a consistent brand image.
When you have a clear understanding of your product line and what your business stands for, it’s easy to establish your brand’s consistency through consistency with your product. It is also easy to use this same concept to your brand images. If you have a particular logo and colour scheme, you can make the logo and colour scheme a consistent part of everything you sell. This means if you have a t-shirt, then you should use a t-shirt with a logo and colour scheme that reflects your brand image. Your colours should also match your logo and colour scheme should complement the rest of your brand image.
Brand Identity’s Importance
Brand identity is important for your business to remain competitive and stay current and successful. If you own a clothing brand and want to keep up with the latest trends, or if you want to be sure that your current customer base knows what you stand for and what products or services you offer, it is important to continually update your branding to be consistent with what your industry.
Branding can also be used in your branding efforts at the local, regional and national levels. While you don’t want to limit yourself to just one or two branding efforts, having consistent branding is crucial to your business’ success. Local branding refers to branding your business locally. while regional branding refers to your business in a certain region.
Regional branding is best achieved by having your company name or logo printed in business magazines, advertising signs, trade publications and local newspapers. Regional branding is best achieved through your logo, color scheme and your company’s colors being prominent in your business marketing communications. Regional branding also includes having your logo, color scheme and company name placed on promotional products. Local branding is an excellent way to help your brand stand out from the competition. In addition to printing your logo on a variety of promotional items, having your name or company name placed on business cards, brochures and letterheads is another way of creating a consistent brand identity in your local area.
The goal of national branding is to make your company name known nationwide. National branding can be achieved in several ways; having your company name printed in a national magazine or advertising materials, including in catalogs, and business cards. and using your company name or logo on a variety of signage and promotional products. You can also use a combination of national and local branding in the design of your brand identity.