Email marketing has become one of the most effective ways to market your business because it allows you to reach a large number of people in a short space of time with a relatively small budget. BOTTOM LINE…it helps get your business exposure faster, especially in this digital world.
Email marketing (also known as EDM or Electronic Direct Mail) is basically a form of direct mail marketing which uses email as a medium to promote the products or services of your company. It could be a more soft sell to keep customers engaged between sales or inform them of the benefits of your product or service. It could be a great way to advertise a new product that you are planning to launch. You should find out what is working for other companies in your industry and apply a similar strategy in your own business. Email marketing is one of the best ways to get noticed by potential customers or to nurture prospects.
Email marketing is also great to use to help you reach out to your existing customers. It is one of the cheapest ways to keep your existing customer base interested in your products or to upsell a service. Customers are often more likely to purchase from companies that they know, like & trust.
There are many different ways to capture lead or customer data for email marketing. For example, you can create a new web form for your existing customers. You can use a lead bot and collect relevant data fields that users to fill out. NOTE: You’ll need to ensure that these data capture elements look professional and are integrated into your marketing ecosystem.
From there you will need to set up an autoresponder platform to send an automatic response to any of the customers who sign up for your email marketing campaign. For example, you can send out an opt-in confirmation email after they have signed up plus send a welcome email afterwards.
With all of the different email campaigns available at your disposal, it can be difficult to decide on which one you should use. You will have to consider several factors when choosing an email marketing campaign. Some of these factors include the demographics of your target audience, their online behaviour or the objective you’re trying to achieve.
Example Email Marketing Campaign Types
- Customer Acquisition
- Lead Nurture Journeys
- Events & Webinar Funnels
- Net Promoter Score (NPS) or Customer Feedback
- eCommerce Sequences
- New Product Notifications
- Monthly Newsletters
- Onboarding Sequences
- Sale Alerts
Email marketing can be a powerful marketing tool, but you must be careful not to spam your prospect or customer’s inbox with a neverending flow of messages. This is a surefire way to make your customers become irritated and inevitably leave them with a bad experience. Always include an unsubscribe option. Use your autoresponder to send only the messages that will interest your customers and move them into different lists during their client lifecycle.
Lead Laundry uses and recommends AutopilotHQ to create these journeys & campaigns. They even have starter templates to get you underway… CLICK HERE for a 30-Day FREE TRIAL.
As with any form of marketing, it’s best to trial & test multiple email marketing options to see what works best for your business. This is your chance to try and be creative with the messages and journeys to create a memorable customer experience.
Also, why not get a head-start by downloading our handy ebook of 100 Email Marketing Headlines? At the end of the day…it’s about having fun!
Contact Lead Laundry to discuss how you can leverage email marketing and build our a strategy for your business.