Facebook advertising can be a very powerful marketing tool for your business, but it is not an easy one to master. There are many factors that determine whether or not you will have success with Facebook ads. It’s important to understand the basics of how Facebook advertising works before diving in and spending money on campaigns. In this article, we’re going to discuss 5 brutal truths about Facebook Ads so that you are prepared ahead of time!
1. Facebook ads can be very expensive
The cost of a campaign is determined by how many people you want to reach, and the number or type(s)of ads that are used in your campaigns (elements such as images/videos). They can be shown to a targeted group of people who fit into the demographic you select, but that doesn’t mean they will be interested in your product. For example: if I’m selling running shoes and my target age group on Facebook was 18-24-year-olds then anyone over 25 would not see it.
2. Facebook ads are not a one-time thing
You have to keep running campaigns in order for them to work properly and generate sales, which can be expensive over time if you’re paying per click or impression (depending on the type of campaign). It’s important that your budget is flexible enough so it doesn’t run out before all goals met with Facebook Ads Campaigns Over Time. It can take at least two weeks worth of advertising spend to see any significant results from your efforts when starting up a Campaign. Hence, it is important to have enough advertising budget that can be adjusted accordingly.
3. It’s challenging for businesses to get started with Facebook advertising on their own
If you’re not sure what to do, the time and cost spent on trial-and-error advertising will soon outweigh your profit. It all comes down to how well-informed about Facebook advertising best practices one becomes before diving into this type of marketing campaign strategy. If done right though – your company can have great success (insert Borat accent here…). The key takeaway: you can’t do all the work yourself when it’s something as complicated as this. If your company is not sure how to use Facebook advertising, it’s easy for mistakes to become costly.
4. It’s vital to understand what your target audience wants and needs
If there are any issues with targeting options, people won’t click on your ad (e.g. elderly people may not want running shoes). It all comes down to how well-informed about Facebook advertising best practices one becomes before diving into this type of marketing campaign strategy.
5. The Facebook Advertising Policies are a minefield
Facebook’s Advertising Policies are set rules that govern how you can use Facebook Ads. CLICK HERE for examples. If any rule has been violated there could potentially result in your Ads being rejected, your Ad Account banned or in some cases your Business Manager Account being shutdown. This is why it’s important to read the policies before you start running any campaign. If your business doesn’t have someone on staff who has a good understanding of Facebook Advertising TOS, then hire an agency that does! It will be worth every penny if they can help avoid some major headaches down the line when something goes wrong in this area.
Gain A Competitive Advantage
In summary, there are a lot of people out there who think that Facebook advertising is easy, and they’re willing to spend money on it. But they don’t understand the basics of how FB ads work and their campaigns fail. Many businesses make the mistake of thinking that all you need to do is create an ad, set up some targeting options, and sit back while your business takes off. In reality, there’s a lot more to it than that if you want your campaign to be successful.
To find out more about how Facebook advertising can help your business, click here to set up a Discovery Call with one of our strategists.