Every business should know it’s important to understand the basics of how social media advertising works before diving in and spending money on campaigns.

Facebook advertising can be a powerful tool, but it’s not without challenges. To help you make the most of it, here are five key truths to keep in mind:

1. Facebook Ads Can Be Costly

Ad costs depend on your targeting, ad formats, and audience size. Even with precise targeting, there’s no guarantee your audience will engage. A flexible budget is crucial for testing and scaling campaigns effectively.

2. Ongoing Campaigns Are Essential

Facebook ads are not a one-off investment. It can take weeks to see results, and you’ll need to run and optimise campaigns continually to meet your goals.

3. It’s Hard to Get Started Alone

Navigating Facebook’s complex advertising system requires knowledge and experience. Trial-and-error can be expensive, so businesses benefit from partnering with experts to avoid costly mistakes.

4. Targeting Must Be Precise

Without understanding your audience, even well-designed ads can fail. Ensure your targeting aligns with what your customers need and avoid wasting budget on irrelevant audiences.

5. The Facebook Advertising Policies are a minefield

Facebook’s Advertising Policies are set rules that govern how you can use Facebook Ads – CLICK HERE for examples.

Violating Facebook’s policies can lead to ad rejections, account bans, or worse. If you lack in-house expertise, hiring an agency that knows these policies can save you headaches and protect your campaigns.

Bonus: The Role of AI in Facebook Advertising

AI is transforming how businesses approach Facebook advertising, particularly through tools like Advantage+. These AI-powered features help optimise targeting by analysing vast datasets to identify the most relevant audiences. AI automatically tests creative combinations, targeting parameters, and delivery strategies to maximise performance, even as market trends shift. This automation reduces the guesswork, enabling businesses to focus on high-level strategy while the system refines campaigns in real-time. Leveraging AI tools allows companies to achieve better results with greater efficiency, boosting ROI and saving valuable time.

Gain A Competitive Advantage

Many businesses underestimate the complexity of Facebook advertising, thinking success comes easily. In reality, achieving results requires more than just setting up an ad—it takes strategic planning, careful targeting, and continuous optimisation.

To find out more about how Facebook advertising can help your business, click here to set up a Discovery Call with one of our strategists.